Madden NFL 12
Xbox360/PS3 Style Guide
2011 – The high-level goal of Madden NFL 12 was to make a cohesive brand experience for the user. So when the user saw the commercial, bought the game and put in the disk, the visual language was the same throughout. In addition to the style we also set out to reduce the amount of unique templates and set up general consistencies within the game’s interface.